developing a model to evaluating effective factors on impulse buying behavior

Developing a Model for Evaluating and Prioritizing Effective Factors on Mobile Supply Chain Management Diffusion

Managers should pay more attention to flexible production systems in order to cope with the challenges posed by factors such as global competition, changing customer demands, increasing market penetration, and rapid technological growth. On the other hand, the development of information and communication technology (ICT) provides significant opportunities for a more effective supply chain manag...

Developing an instrument to measure effective factors on clinical learning

Introduction: Although nursing students spend a large partof their learning period in the clinical environment, clinicallearning has not been perceived by its nature yet. To develop aninstrument to measure effective factors on clinical learning innursing students.Methods: This is a mixed methods study performed in 2 steps.First, the researchers defined “clinical learning” in nursingstudents thr...

Application of Stimulus & Response Model to Impulse Buying Behavior of Algerian Consumers

This paper investigates the influence of situational factors on the impulse buying behavior using a Mehrabian and Russell's (1974) framework (Stimulus & response model). The results suggest that a consumer's emotions can be a mediating factor in the impulse purchase process. In this study, we identify and explore how situational factors and emotional states may influence various dimensions of i...

iranian english learners’ perception and personality: a dual approach to investigating influential factors on willingness to communicate

abstract previous studies on willingness to communicate (wtc) have shown the influence of many individual or situational factors on students’ tendency to engage in classroom communication, in which wtc has been viewed either at the trait-level or situational level. however, due to the complexity of the notion of willingness to communicate, the present study suggests that these two strands are ...

Effective Factors in Changing the Buying Behavior of Iranian Apparel Consumers

The role of atmospheric cues in online impulse-buying behavior

This study extends a stimulus–organism–response (S–O–R) model to include impulse-buying behavior, which plays a vital role in electronic shopping but has not gained much attention in e-commerce research. Grounding our research in environmental psychology, we test the effects of virtual atmospheric cues on online impulse-buying behavior and spending, via a consumer survey. The study applies elab...